Frequently asked questions
The answers we give every day, to creators and brands alike. For anything else: the contact page.
For creators
Do I need many followers?
No. The brand publishes the video on its own accounts. We select on content quality, accent and reliability. Followers are one criterion among others, never a condition.
Is the test brief paid?
No. It is short (30–45 s) with a 72-hour deadline, and in return you get written feedback from the team whatever the decision. The video stays yours; with a separate, optional checkbox you can allow ASLI to reuse it for its own promotion — this has no effect on the decision.
When am I paid?
Within 7 to 10 working days after the brand approves the video, through your country’s channel. What is approved is paid, whatever happens next.
Can I turn down a brief?
Yes. You only apply to the briefs you want. Once accepted, you can withdraw from your space — the earlier the better.
Can I use AI?
To prepare your script, yes. But the video is you: your face and your voice, filmed by you or under your direction. No avatar, face or voice generated, cloned or replaced by AI — even if declared. A video that contains one is refused without payment (articles 10 and 12 of the Terms). Editing tools (cutting, subtitles, colour grading, noise reduction) remain allowed.
Who owns the video?
Copyright on the video is assigned to the brand; your image and voice are licensed for listed uses (ads, the brand’s accounts, its website…) for a limited time, with no AI training and no political, religious or adult use. Details in the Terms.
Do I post the video on my account?
By default, no: the brand receives and publishes it. Some briefs ask you to post it too, on TikTok (Spark Ads code) and/or Instagram (partnership ads); you see it before you apply. You are then paid extra per video and per platform; the amount is shown on the brief.
What is the trial period?
Until your first approved video: one brief at a time. After that everything opens, and your tier rises with approved videos and ratings.
For brands
Who publishes the video?
You, on your accounts, with ad rights included in every offer. You can ask the creator to also post it on their account and give you the ad code (Spark Ads on TikTok, 365 days; partnership ads on Instagram): €50 excl. VAT per video and per platform on Starter and Growth, included in Signature. The creator earns €40 more per video and per platform.
When does the 7-day clock start?
When the creator receives the product or digital access, otherwise when their application is accepted. Never at order or payment. The deadline can be set in the brief from 3 to 30 days (7 by default).
What if I do not like the video?
2 revisions per video are included on Starter and Growth, unlimited on Signature. If it is still non-compliant: replacement within 14 days, then a credit valid 12 months.
Can I contact the creator directly?
Through the platform’s messages, yes, and only there. You never see their full name or social networks: payment, delivery, rights and arbitration all go through ASLI — that is what protects your work.
Are the videos made with AI?
No. Every video is shot by a real creator, selected by the team, with their own face and voice. Faces and voices generated, cloned or replaced by AI are forbidden, even if declared: it is a written commitment by the creator (articles 10 and 12 of the Terms). No tool detects it automatically: you watch each video before approving it, and any doubt is reported as a breach, examined by the team.
My brand is outside the Maghreb and France. Is that fine?
Yes: ASLI is open to brands from 32 countries. Creators are in the Maghreb, Canada and Europe.
How is VAT handled?
Prices exclude VAT. A brand in France pays French VAT; a brand in the EU with a valid VAT number is invoiced without VAT (reverse charge); outside the EU, French VAT does not apply.
Can I pause or cancel my subscription?
In one click from the campaign page. Cancellation takes effect at the end of the current month; pausing suspends the next charge, and creators already engaged finish their videos. A human answers within 48 business hours via the contact page.