Blog

What we know about UGC videos for the Maghreb and its diaspora — dialects, the brief, the audience. Written while building ASLI.

• Ramadan 2027 in the Maghreb: get your UGC videos ready three months ahead

  Ramadan 2027 starts around 8 February. The brands seen that month film in November: what changes in the videos, and the timeline to stick to.

  11 October 2026 · 6 min read

• What a brand really buys with a UGC video: rights, duration, channels

  A UGC video isn't a file, it's a licence. What “ad rights included” means, what isn't included, and the questions to ask before you buy.

  11 October 2026 · 6 min read

• Kabyle, Chaoui, Rifian: speaking Tamazight to the people who speak it

  Millions of people speak Tamazight, yet almost no brand speaks to them. What the word covers, and how to film in Kabyle without getting it wrong.

  11 October 2026 · 5 min read

• Algerian, Moroccan, Tunisian darija: why a video “in Arabic” isn't enough

  Three countries, three darijas. One word reveals a creator isn't local, and the audience scrolls on. What sets DZ, MA and TN apart, with examples.

  29 September 2026 · 5 min read

• Briefing a UGC creator for the Maghreb: the seven lines that matter

  A UGC brief for the Maghreb fits in seven lines, not seven pages: audience, dialect, the product in real life, the promise, the no-gos, format, rights.

  29 September 2026 · 4 min read

• The Maghrebi diaspora in Europe: the audience brands translate for instead of talking to

  Over two million people born in the Maghreb live in France, plus their children. They shop here, watch in darija. Why few brands talk to them, and how to start.

  29 September 2026 · 5 min read